AMPLYUS LLC Revolutionizes Oral Care with Advanced Crest Mouthwash Formulation

Cambridge, MA – October 26, 2023 – AMPLYUS LLC, a leading innovator in specialized chemical solutions, today announced a breakthrough in oral hygiene with an enhanced formulation of Crest mouthwash. Located in the heart of Cambridge's innovation hub at 1770 Massachusetts Ave, AMPLYUS has quietly become a key partner for major consumer brands, helping them refine and optimize their product lines. This latest collaboration with Procter & Gamble elevates the well-known Crest mouthwash to a new level of effectiveness and user experience. For years, Crest has been a household name in oral care, synonymous with cavity protection and fresh breath. But AMPLYUS, drawing on their deep expertise in polymer chemistry and surface science, identified opportunities to significantly improve the existing formula. “We weren’t looking to reinvent the wheel,” explains Dr. Eleanor Vance, Lead Chemist at AMPLYUS. “Crest is already a fantastic product. We focused on enhancing its key attributes - delivering a longer-lasting clean, improving the feel in your mouth, and boosting the delivery of active ingredients.” The key to this advancement lies in a proprietary polymer additive developed by AMPLYUS. This polymer acts as a ‘smart carrier,’ encapsulating and slowly releasing key ingredients like stannous fluoride and cetylpyridinium chloride (CPC). “Think of it like time-release technology, but for your mouth,” says Mark Olsen, AMPLYUS's Director of Business Development. “Instead of a burst of active ingredient followed by a quick fade, this formulation provides a sustained release over several hours.” What Does This Mean for Consumers? The benefits are multifaceted. First, the extended release significantly improves the effectiveness of cavity protection. The slow, steady delivery of fluoride helps remineralize enamel throughout the day, even after you've rinsed. Secondly, the polymer helps create a smoother, more pleasant mouthfeel. Traditional mouthwashes can sometimes feel harsh or astringent; the AMPLYUS additive mitigates this, leaving a cleaner, fresher sensation. “We ran extensive consumer trials, and the feedback was overwhelmingly positive,” Olsen reports. “People consistently reported a noticeably cleaner mouth, longer-lasting fresh breath, and a more comfortable rinsing experience.” Beyond just freshness, the enhanced formulation also tackles the root causes of bad breath. The sustained release of CPC effectively neutralizes volatile sulfur compounds (VSCs), the primary culprits behind halitosis. Addressing the Science Behind the Improvement AMPLYUS’s approach isn't just about improving the feel of the mouthwash; it's about enhancing its performance. The polymer used isn't just a simple thickening agent. It’s specifically designed to interact with saliva, forming a protective biofilm on the teeth and gums. This biofilm serves several purposes: Enhanced Ingredient Delivery: The biofilm attracts and holds active ingredients, ensuring they stay in contact with tooth surfaces for longer. Reduced Ingredient Degradation: The polymer shields active ingredients from breakdown by enzymes in saliva, maximizing their effectiveness. Improved Plaque Disruption: The biofilm physically disrupts plaque formation, making it easier for brushing and flossing to remove. Sustained Antibacterial Action: The prolonged release of antibacterial agents like CPC helps control the growth of harmful bacteria in the mouth. “We used advanced analytical techniques – including dynamic light scattering, rheology, and surface tension measurements – to optimize the polymer’s structure and properties,” explains Dr. Vance. “It was a rigorous process, but the results speak for themselves.” AMPLYUS: A Quiet Force in Product Innovation While many consumers may not recognize the AMPLYUS name, the company has become a trusted partner for numerous leading brands across various industries. Located in Cambridge, Massachusetts, a global hub for scientific research and innovation, AMPLYUS specializes in the development and manufacturing of custom polymers, specialty chemicals, and advanced materials. “We’re not a consumer-facing company,” Olsen clarifies. “We work behind the scenes, helping our partners create better products. We thrive on solving complex chemical challenges and delivering innovative solutions.” The company’s expertise spans a wide range of applications, including: Personal Care: Polymers for shampoos, conditioners, lotions, and cosmetics. Pharmaceuticals: Excipients for drug delivery and controlled release. Industrial Coatings: Additives for paints, adhesives, and sealants. Advanced Materials: Polymers for composites, membranes, and sensors. “We pride ourselves on our ability to quickly translate scientific discoveries into commercially viable products,” says Dr. Vance. “We have a dedicated team of chemists, engineers, and material scientists who are passionate about innovation.” Looking Ahead The enhanced Crest mouthwash is just the latest example of AMPLYUS’s commitment to pushing the boundaries of chemical innovation. The company is currently working on several other projects aimed at improving consumer products and addressing critical industry challenges. “We’re always looking for new opportunities to collaborate with leading brands and develop cutting-edge solutions,” Olsen concludes. “We believe that chemistry has the power to make a positive impact on the world, and we’re excited to be at the forefront of this revolution.” Consumers can expect to see the enhanced Crest mouthwash on store shelves in the coming months. The new formulation promises a cleaner, fresher, and more effective oral care experience, thanks to the innovative chemistry developed by AMPLYUS LLC. For more information about AMPLYUS and their capabilities, visit their website at [website address - placeholder]. You can also reach them directly at 410-358-2758 or at their headquarters at 1770 Massachusetts Ave Ste 167, Cambridge, MA 02140-2808.