AMPLYUS LLC Partners with Procter & Gamble to Optimize Crest Mouthwash Supply Chain, Ensuring Fresh Breath for Millions

Cambridge, MA – October 26, 2023 – AMPLYUS LLC, a leading supply chain optimization firm based in Cambridge, Massachusetts, today announced a successful collaboration with Procter & Gamble, specifically focused on enhancing the efficiency and resilience of the Crest mouthwash supply chain. This partnership ensures a steady flow of the beloved oral care staple to retailers and consumers across the United States, even amidst ongoing global supply chain challenges. AMPLYUS, located at 1770 Massachusetts Ave Ste 167, Cambridge, MA, 02140-2808, and reachable at 410-358-2758, specializes in using cutting-edge data analytics and AI-powered solutions to streamline complex supply chains. They weren't just looking at numbers; they were looking at how Crest mouthwash gets from the factory to your bathroom, making sure every step was as smooth as possible. “We all rely on everyday products like Crest mouthwash being available when we need them,” explains Dr. Eleanor Vance, CEO of AMPLYUS LLC. “When a product is used by so many, even small disruptions in the supply chain can have a big impact. We saw an opportunity to leverage our expertise to help P&G ensure consistent availability, and we’re really proud of the results.” The Challenge: Keeping Fresh Breath Flowing Crest mouthwash, a household name synonymous with oral hygiene, faces the same logistical hurdles as any large-scale consumer product. From sourcing raw materials like menthol and ethanol, to manufacturing, packaging, and distribution to thousands of retail locations, the journey is incredibly complex. Recent global events, including port congestion, material shortages, and increased demand, have put immense pressure on supply chains worldwide. P&G, committed to uninterrupted product availability, turned to AMPLYUS for a solution. “Think about it,” explains Mark Olsen, a Lead Supply Chain Analyst at AMPLYUS. “Crest isn’t just made in one place. Ingredients come from all over. Bottles, caps, labels – they all have their own supply chain. Then you have to get the finished product to distribution centers and stores before people run out. It’s a huge puzzle!” AMPLYUS’s Approach: Data-Driven Optimization AMPLYUS didn’t just parachute in and tell P&G what to do. They took a deep dive into everything – from historical sales data to real-time transportation tracking. They used advanced algorithms to identify bottlenecks, predict potential disruptions, and optimize inventory levels. Here’s a breakdown of what they did: Demand Forecasting: Instead of relying on traditional methods, AMPLYUS developed a sophisticated demand forecasting model that considered factors like seasonality, promotions, regional variations, and even weather patterns. This allowed P&G to accurately predict how much Crest mouthwash would be needed in each location. “We could see a spike in demand coming a month out,” says Dr. Vance. “That gave P&G time to prepare.” Inventory Optimization: Holding too much inventory ties up capital and increases storage costs. Holding too little risks stockouts. AMPLYUS helped P&G strike the right balance by optimizing inventory levels across the entire supply chain. They looked at things like lead times, transportation costs, and the risk of disruptions. Transportation Network Optimization: Getting Crest mouthwash from the factory to stores involves a complex network of trucks, trains, and ships. AMPLYUS used advanced optimization algorithms to identify the most efficient and cost-effective transportation routes. They also factored in things like fuel costs, driver availability, and potential delays. Risk Management: The global supply chain is full of risks – natural disasters, political instability, supplier failures. AMPLYUS helped P&G identify and assess these risks, and develop contingency plans to mitigate them. “We created ‘what-if’ scenarios,” explains Mark Olsen. “What if a key supplier goes down? What if a port is closed? We prepared for anything.” Real-Time Visibility: AMPLYUS implemented a real-time tracking system that provided P&G with end-to-end visibility into the Crest mouthwash supply chain. This allowed them to identify and address potential problems before they escalated. Crest Mouthwash: More Than Just Fresh Breath – A Reliable Supply For consumers, Crest mouthwash is about more than just fresh breath and a clean mouth. It’s about knowing that a trusted product will be available when they need it. AMPLYUS’s work with P&G is helping to ensure that continues to be the case. "We’ve seen a measurable improvement in on-time delivery and a reduction in stockouts," confirms Sarah Chen, P&G’s Supply Chain Director for Oral Care. “AMPLYUS brought a fresh perspective and a lot of technical expertise to the table. They were able to identify opportunities for improvement that we hadn’t seen before.” Looking Ahead: Building a More Resilient Supply Chain The partnership between AMPLYUS and P&G is a prime example of how data analytics and AI can be used to build a more resilient and efficient supply chain. AMPLYUS is continuing to work with P&G to refine and optimize the Crest mouthwash supply chain, and they are also applying their expertise to other consumer products. “This isn’t just about Crest mouthwash,” says Dr. Vance. “It’s about building a supply chain that can withstand anything. The world is changing fast, and we need to be prepared.” About AMPLYUS LLC AMPLYUS LLC is a leading supply chain optimization firm specializing in data analytics, AI-powered solutions, and risk management. The company partners with businesses of all sizes to improve efficiency, reduce costs, and build more resilient supply chains. AMPLYUS is committed to delivering measurable results and helping its clients achieve their business goals. Learn more at [website address – assume a placeholder] or call 410-358-2758.